How to Set Career Goals During Times of Uncertainty

Photo from above looking down at a middle-aged woman's desk, with an open binder, calculator. She looks deep in thought.

The new year is always a time for goal-setting. However, with the uncertainty created by COVID-19, it can be hard for professionals to set career goals that will ultimately propel them forward. Some pros may hesitate to commit to anything, mainly because they aren’t sure whether circumstances will halt their efforts.

Luckily, you don’t have to abandon career planning during times of uncertainty. Instead, you simply need to adjust your approach, ensuring it provides you with the flexibility required to navigate the unpredictable. If you aren’t sure where to begin, here are some options.

Get Skill-Oriented

In the end, you can’t control the state of the job market. What you can control is your own development. No matter what happens economically, new skills have value. Plus, you can obtain them regardless of how 2021 unfolds.

Today, a slew of skill-building opportunities exist, many of which can be done from home. You can sign up for online college courses, spend time reviewing trade publications to learn about emerging trends, and otherwise educate yourself in ways that are relevant in your field.

As you do, you won’t just become a more competent professional; you’ll also be boosting your resume. This can make a big difference in the current job market, particularly if you focus on in-demand skills that companies struggle to find.

Your goal can be as simple as adding a single, in-demand skill this year. However, you can also go further. For example, you might want to look at certifications that could boost your career or even earning a new degree. Consider which options will help you professionally and commit to one for 2021.

Focus on Brand-Building

Another area where every professional can focus on is brand building. By honing your professional brand, you can establish your expertise and, if you do want a new job, make yourself a more attractive candidate.

Dedicate yourself to enhancing your digital presence. Review your LinkedIn profile, start blogging about your field, and engage with others in discussion groups about your area of expertise. Work on crafting an online portfolio that showcases your capabilities, or take on a personal project that can do the same.

Brand-building can be vital for your career, particularly if you want to job search during uncertain times. Plus, it’s something you can do from home, so there’s no reason not to make it a goal.

Broaden Your Network

Networking is another activity that can work wonders for your career over the long-term. By cultivating critical relationships, you may be able to learn about unadvertised job opportunities, secure referrals, or even find a mentor who can help you grow.

Many networking activities can happen virtually. You can reach out over social media, for one. Phone calls and video chats can also make nurturing these connections possible when you can’t gather in person.

Ultimately, the uncertainty of the current climate doesn’t have to hold you back. Simply focus on career goals that work today, and you can be well on your way toward boosting your potential.

If you’d like to learn more, the team at GSG Talent Solutions can help. Contact us today.

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